Starbucks started the new year off by reinventing their logo to a more minimalistic look. What's missing from the design? The company decided to strip the logo of the Starbuck's name. Take a look at the design as Howard Schultz explains the creative process:





Minimalism has been a trend for many corporate logos and packaging designs.
Check out some others here.


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Ever find yourself buying something without much rhyme or reason?

Turns out that reason is marketing, branding, and packaging techniques that influence purchasing habits. One of the main ways is by using color and other visual techniques. Check out how color can affect your purchases in this infographic (via @Good): 

Key Findings:

• Visual appearance and color are key reasons for why customers choose a product.
• Color increases brand recognition
• Red and Blue attract impulse buyers- which may be why t...

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Flowtown - Social Media Marketing Application
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Was the Gap's new logo a publicity stunt?

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After a few weeks of social media backlash, including a parody Twitter account about the design of the new logo, the Gap went back to their original design.



For those of you who want to instantaneously create your own Gap Logo, check out http://craplogo.me/


What do you think of the Gap's logo changes?

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What does it take to become a top global brand? 

Take a look at Interbrand's yearly list of 100 global brands. In order to make the list, each company exhibited strong financial gains, a clear roll for their brand, and well as the following 10 characteristics: 

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Which colors are the most popular for your brand?

Colourlovers compiled every color used in the web's most powerful brands to create the color spectrum. It turns out that the most powerful brands also share the same color pallet in their design. 


Which colors turned out to be used the most? Red and Blue. But the analysis doesn't stop there. Which shade of blue is used the most? Wired has the answer.


         

Check out this article on the psychology behind a brand's color choices.

 
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When the muppets do a parody of your ad campaign, it's got to be good.  

Remember the Old Spice Campaign? Well, Grover's spicing it up in this Sesame Street parody. It's an example of how parodies may be the best sign that your brand has caught on with your audience.

 
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The folks at design shack created a list of 50 clever logos that are witty and impressive. Here is a brief sample:








To find out more about logo symbolism behind the famous brands of Amazon, McDonalds and Nike view this post.


Check out our graphic design services to receive your own professional logo.



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