“And that's really what it comes down to … we want to design the beautiful and build the impossible.

And a lot of people think of design, when they hear the word design as visual, something that looks pretty.

Design is not just visual, design is efficiency. Design is making something simple. Design is epic.
Design is making it easy for a user to get from point A to point B.”-jack dorsey, cofounder of Twitter.


Jack Dorsey comparing design to the Golden Gate Bridge.

“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.
              ”-Karl Lagerfeld