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Showing Tag: " "social media"" (Show all posts)

Design the beautiful, Build the impossible

Posted by KSD Designs on Thursday, July 21, 2011, In : Design

“And that's really what it comes down to … we want to design the beautiful and build the impossible.

And a lot of people think of design, when they hear the word design as visual, something that looks pretty.

Design is not just visual, design is efficiency. Design is making something simple. Design is epic.
Design is making it easy for a user to get from point A to point B.”-jack dorsey, cofounder of Twitter.

Jack Dorsey comparing design to the Golden Gate Bridge.

Museum of Me

Posted by KSD Designs on Thursday, June 9, 2011, In : Advertising

Intel has created one of the most innovative uses of Facebook Connect API. The site takes you on an interactive journey by creating a visual archive of your social life. Photos from your Facebook profile are transformed into a museum exhibition, called "Museum of Me".

Watch it here: http://www.intel.com/museumofme/r/index.htm

If you liked this piece by Intel, check out their visual stories "A Visual Life".

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Touch the Rainbow

Posted by KSD Designs on Saturday, April 2, 2011, In : Advertising

Skittles uses an interactive and multi sensory approach in their latest clever ad campaign.

Put your finger on the screen and watch what happens.

Skittles cat ad

Skittles hitchhiker ad.

What makes this ad extraordinary is:

Participation: It encourages you to participate, which makes it more fun and memorable.

Personalization: The ad is centered around you.

Empowerment: The ad makes you feel like you have special powers. When the ad can tap into your feelings, it can be more memorable.
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How Marketers are Utilizing Social Media in 2010

Posted by Kristen Schoeck on Wednesday, November 10, 2010,

Flowtown - Social Media Marketing Application
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Mind the Gap

Posted by Kristen Schoeck on Thursday, October 28, 2010, In : Design

Was the Gap's new logo a publicity stunt?

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After a few weeks of social media backlash, including a parody Twitter account about the design of the new logo, the Gap went back to their original design.

For those of you who want to instantaneously create your own Gap Logo, check out http://craplogo.me/

What do you think of the Gap's logo changes?

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Origins of the Fail Whale

Posted by Kristen Schoeck on Tuesday, August 3, 2010, In : Design

If you use Twitter, surely you recognize the "Fail Whale". Now meet the woman behind the fail whale, graphic designer Yiying Lu .

Check out her work and the meaning behind the "fail whale" here.

The Best Marketing Campaign Ever.

Posted by Kristen Schoeck on Thursday, July 29, 2010,

What do you get when you mix techies, writers, and social media marketers?

The Old Spice Campaign.

The campaign was created by agency Wieden + Kennedy and went viral instantly. How? Take a look at the recipe for success:

1. the freedom that the writers were allowed enabled them to upload new videos in real time- the anticipation of a new video made viewers want to keep watching what was coming next.

2. the personalization of interacting with real people on twitter. - although unlikely t...
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