What do you get when you mix one fast car, an empty parking lot, and long exposure cameras? A light painting!

The VW Canadian "Driving Can Be Beautiful" ad campaign was created entirely from the light of the car's headlights. Using the long exposure camera technique and beam splittering, the car was able to "paint" the logo of the VW from the light trails that glow against the dark parking lot. The result looks much like the BMW Z4 campaign, and proves once again that you don't need a paintbrush to create a masterpiece.



Behind the Scenes:


Here's how you can make your own light trail paintings.