And a lot of people think of design, when they hear the word design as visual, something that looks pretty.
Design is not just visual, design is efficiency. Design is making something simple. Design is epic. Design is making it easy for a user to get from point A to point B.”-jack dorsey, cofounder of Twitter.
Jack Dorsey comparing design to the Golden Gate Bridge.
Posted by KSD Designs on Thursday, January 13, 2011,
In :
Design
Super awesome creativity.
To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled "The Chase." The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.
Posted by KSD Designs on Wednesday, January 5, 2011,
In :
Design
Starbucks started the new year off by reinventing their logo to a more minimalistic look. What's missing from the design? The company decided to strip the logo of the Starbuck's name. Take a look at the design as Howard Schultz explains the creative process:
Minimalism has been a trend for many corporate logos and packaging designs. Check out some others here.
Posted by Kristen Schoeck on Thursday, October 28, 2010,
In :
Design
Was the Gap's new logo a publicity stunt?
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After a few weeks of social media backlash, including a parody Twitter account about the design of the new logo, the Gap went back to their original design.
For those of you who want to instantaneously create your own Gap Logo, check out http://craplogo.me/
Posted by Kristen Schoeck on Saturday, October 16, 2010,
In :
Design
Which colors are the most popular for your brand?
Colourlovers compiled every color used in the web's most powerful brands to create the color spectrum. It turns out that the most powerful brands also share the same color pallet in their design.
Which colors turned out to be used the most? Red and Blue. But the analysis doesn't stop there. Which shade of blue is used the most? Wired has the answer.
Check out this article on the psychology behind a brand's color choices.
Posted by Kristen Schoeck on Tuesday, March 23, 2010,
In :
Design
“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs. ”-Karl Lagerfeld
Posted by Kristen Schoeck on Monday, March 8, 2010,
In :
Design
Do you know that we interact with an average of 600 manufactured objects every day?
In a follow up to the PBS typeface film Helvetica, Gary Hustwit presents Objectified the second film in the trilogy on modern design. Find out why he's so obsessed.
The contoured design of the Coke bottle was created by Earl R Dean
POM Wonderful's "double bulb" bottles are designed to mimic the look of the Pomegranates.
Apple takes its design seriously. The Mac Book was designed by Jonathan Ive, Sr VP of Industri...
Posted by Kristen on Sunday, September 20, 2009,
In :
Design
How can you tell if a company is global, friendly, or fast? One way is to take a look at their logo! Hidden symbolism is common in logos to hint the motive of the company without giving it away directly. The symbolism is done in a subliminal way, hidden in the negative space of the letters, or a slight emphasis on a character, or an underline or mark above the word.
Below are the top 10 examples of logos that used symbolism to become strongly associated with their company's identity:
Posted by Kristen on Wednesday, September 16, 2009,
In :
Design
Watch as some of our most recognizable brands have used important color techniques in their logos and packaging to get their message across to their audience.
When you need to stand out. Complementary Colors are on the opposite end of the color wheel from one another, making its opposite hue stand out. ie: Tide: Orange and Blue give a vibrancy to match product features of cleanliness.
Red and Yellow When you want to make someone hungry. Ie: McDonald's: The common colo...
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