Posted by KSD Designs on Thursday, June 9, 2011,
In :
Advertising
Intel has created one of the most innovative uses of Facebook Connect API. The site takes you on an interactive journey by creating a visual archive of your social life. Photos from your Facebook profile are transformed into a museum exhibition, called "Museum of Me".
Posted by KSD Designs on Friday, March 18, 2011,
In :
Advertising
Possibly the worst ad placement ever. View it here.
It began as a 30 second pre-roll video for Geico. Then during the entire video of the Japan Tsunami, the Gieco ad remains at the top of the page while you watch cars, people, and homes being destroyed from the Tsunami. It goes to show that contextual ad placements are not always appropriate. The comments on this video agree: it is jarring to place a car insurance campaign (or any ad for that matter) next to with these tragic events.
Posted by KSD Designs on Saturday, January 15, 2011,
In :
Advertising
Can cars play the drums?
Apparently, they can- with a little help from mathematics. Lexus' ad campaign "Music Track" wanted to convey the car's "precision handling" by driving over each beat of a drum so precisely, it created a tune.
In order to convey this kind of precision, they needed to hire a mathematician to develop a method for the car to perfectly hit each note. LMU math professor Bennett designed an equation to determine how far apart to place the sensors to conduct the "beat". Check ... Continue reading ...
Posted by KSD Designs on Saturday, January 8, 2011,
In :
Advertising
The new year brings new opportunity and new innovations. The presentation highlights some of the coolest things to arrive in 2011. I'll be looking out for #1, #17, #98, #35 which are ones that could revolutionize advertising and web.
Posted by KSD Designs on Friday, January 7, 2011,
In :
Advertising
Advertising has been the obvious way of monetizing web companies. Check out this presentation which shows 10 innovative ideas to monetize a web company. It features examples from Groupon, Spotify, and PatientsLikeMe. Enjoy!
Posted by Kristen Schoeck on Thursday, November 25, 2010,
In :
Advertising
Tired of the same old car ads? You know, the ones with the loud music, flashy photography, and claims of having the coolest cars?
Well, check out Subaru's campaign "Designing Mediocrity" which basically takes a reverse thinking approach to their marketing strategy. The ads poke fun at all the stereotypes of typical car ads. Check out the campaign here:
Posted by Kristen Schoeck on Tuesday, October 19, 2010,
In :
Advertising
Just when you thought that printers couldn't get any cooler, view the making of the Canon Pixma Campaign. Sound frequencies were used to create paint sculptures.
View the video in its entirety, and find more pictures here.
Posted by Kristen Schoeck on Monday, September 20, 2010,
In :
Advertising
The new Domino's campaign has me scratching my head in confusion.
The ad campaign "Pizza Turn Around" features the company CEO Patrick Doyle admitting that their pizza "tastes like cardboard". He even shows a smashed up pizza while denouncing that "no company wants to go through this".
Although the ads can be considered quirky, they may be on to something. By admitting that their pizza "sucks", they are setting expectations at an all time low for customers, resulting in more satisfied custome... Continue reading ...
Posted by Kristen Schoeck on Monday, June 28, 2010,
In :
Advertising
The making of the Sony Bravia commercial: 170,000 bouncy balls are launched through the streets of San Francisco:
This commercial highlights the most important quality that customers look for when purchasing a TV: color. The creative team highlights color as the main focus of the ad by dropping bouncy balls of every color down the streets of San Francisco. The fact that no CGI or special effects were used to create the imagery makes it an ad like no other.
The swagger wagon commercial takes the minivan to a whole new level. The suburban rap series includes "Daddy like Protectin'" and "Mommy like Versatility". Meet the parents here.
Posted by Kristen Schoeck on Wednesday, May 26, 2010,
In :
Advertising
Let's Colour is a worldwide initiative to transform grey spaces with colourful paint. This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
Posted by Kristen on Sunday, February 14, 2010,
In :
Advertising
If you have been watching the Olympics or the Superbowl this year, you may have noticed some of the amazing advertisements. Some are almost as inspiring as the games themselves.
Here's to the recap:
Intel "Generations" 2010 Super Bowl XLIV Commercial Ad
To Their Moms, They'll Always Be Kids (P&G Commercial)
Visa Go World "Dan Jansen" Commercial
Posted by Kristen on Thursday, February 11, 2010,
In :
Advertising
Sometimes music can be the glue that makes a commercial stick in your mind. From car to drink ads, music is a popular feature in many commercials. What's interesting is that these commercials hardly showcase top 40 hits. Instead they choose more obscure "hip" bands whose songs may not have become well known (yet). That is why when you hear the song, you primarily associate it with the commercial and think of the ad. And since music is catchy, it enables these ads to be remembered many years ... Continue reading ...
Posted by Kristen on Tuesday, January 5, 2010,
In :
Advertising
The following 6 commercials demonstrate that you do not have to be loud and annoying to be a memorable commercial (ie. Or Your Mattress is Freeee!). You just need some great cinematography, a narrative, a song, and hopefully some star power:
1. American Express "Take Charge" 2009 The concept of this ad might just make you smile.
2. Chanel No 5 Commercial avec Audrey Tautou Filmed in Istanbul, this ad has some of the best cinematography a commercial has ever seen.
Posted by Kristen on Thursday, December 10, 2009,
In :
Advertising
Adding emotional appeal to your advertising message is one of the easiest ways to create a bond between your product and customers. The ads usually contain a narative story featuring images of hopes, dreams, inspiration, scenes of "good times" with family and friends. Get your tissues ready....
Proctor and Gamble Thank you Mom campaign for the Vancouver Olympics "Never Walk Alone"
Chanel No 5 Commercial Nicole Kidman stars in this 3 minute cinematic Chanel fantasy ad
Posted by Kristen on Saturday, December 5, 2009,
In :
Advertising
Paris has been cropping up in just about every ad and photography spread I see in magazines, especially for fashion. The background image adds instant luxury and sophistication. Although, it's starting to look like one giant ad campaign for Paris! Here are some of my favorites:
Lady Dior, Marion Cotillard 2009 shoes-up hermes, 2006 Havaianas Hermes
Tresor, Lancome YSL Miss Dior Cherie, inspired by french film Le Ballon Rouge Louis Vuitton Carla Bruni, Vanity Fair Victoria Beckham, outside the Louvre. Bla...
