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Browsing Archive: April, 2011

Art in Action

Posted by KSD Designs on Wednesday, April 27, 2011, In : Art

Who says you need a paintbrush to create art?

For the BMW Z4 commercial, the campaign used the wheels of the car to create art in a mini movie: An Expression of Joy.

Watch the video to see the car create a giant work of art:

Behind the Scenes: Making of a Masterpiece.

If you liked the finished piece, check this art out.

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Population Change Infographic

Posted by KSD Designs on Saturday, April 9, 2011, In : Infographics

I recently stumbled upon an interesting infographic by DataPointed which depicts the population changes
in major US cities between the 2000 and 2010 Census data. Some cities saw major growth, while others
experienced an influx in emigration, for example Detroit and New Orleans. The shifts in population and
demographics are likely to cause changes in targeting strategies for marketers.

See if you can guess the city below: (scroll down for the answer)

KEY
Blue= population doubled (or more)
Red=...

Shhh! Ads Get Quieter

Posted by KSD Designs on Friday, April 8, 2011, In : Advertising

Ads have been known to be loud. But, not for long.

The following ads which use a silent strategy to break through the noise of advertising.

Crystler "Whisper" Ad

AT&T "Laugh" ad

Corona Ad "Ocean" ad

Fancy Feast

Do you think silence will catch the audience's attention?

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Touch the Rainbow

Posted by KSD Designs on Saturday, April 2, 2011, In : Advertising

Skittles uses an interactive and multi sensory approach in their latest clever ad campaign.

Put your finger on the screen and watch what happens.

Skittles cat ad

Skittles hitchhiker ad.

What makes this ad extraordinary is:

Participation: It encourages you to participate, which makes it more fun and memorable.

Personalization: The ad is centered around you.

Empowerment: The ad makes you feel like you have special powers. When the ad can tap into your feelings, it can be more memorable.
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