Posted by Kristen Schoeck on Thursday, October 28, 2010,
In :
Design
Was the Gap's new logo a publicity stunt?
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After a few weeks of social media backlash, including a parody Twitter account about the design of the new logo, the Gap went back to their original design.
For those of you who want to instantaneously create your own Gap Logo, check out http://craplogo.me/
Posted by Kristen Schoeck on Wednesday, October 27, 2010,
What does it take to become a top global brand?
Take a look at Interbrand's yearly list of 100 global brands. In order to make the list, each company exhibited strong financial gains, a clear roll for their brand, and well as the following 10 characteristics:
1. Commitment- An organization must be committed to the beliefs instilled in their brand. 2. Protection- How secure the brand is across its global spread. 3. Clarity- Brand values must be clear to their customers. 4. Responsiveness- Ab...
Posted by Kristen Schoeck on Sunday, October 24, 2010,
In :
Art
From one of my readers, I recently discovered a series of art and design TED talks that discuss new forms of art (full article here). Three of the artists particularly caught my eye because their creativity stretches the imagination and challenge the perceptions of "what is art". In their work, all artist use new forms of mediums, from light, to microscopic objects, to sugar and wire. The videos are sure to help you think beyond theacrylic and canvas medium.
Posted by Kristen Schoeck on Tuesday, October 19, 2010,
In :
Infographics
GE has been impressing me a lot lately, not only with their adverts but also with their data visualization. Their healthymagination initiative included beautiful infographics to display their data. Check out some of the work here.
Posted by Kristen Schoeck on Tuesday, October 19, 2010,
In :
Advertising
Just when you thought that printers couldn't get any cooler, view the making of the Canon Pixma Campaign. Sound frequencies were used to create paint sculptures.
View the video in its entirety, and find more pictures here.
Posted by Kristen Schoeck on Tuesday, October 19, 2010,
In :
Art
To showcase Istanbul's history, a group of artists created an installation project called The Yekpare Istanbul Urban Screening Project. Projectors displayed different colorful montages onto the Haydarpaşa Train Station, one of the city's famous landmarks (also featured in the 2009 Chanel campaign ads).
This video shows the architectural projection in its entirety.
If you thought this installation was mesmerizing, you may also like this one.
Posted by Kristen Schoeck on Saturday, October 16, 2010,
In :
Design
Which colors are the most popular for your brand?
Colourlovers compiled every color used in the web's most powerful brands to create the color spectrum. It turns out that the most powerful brands also share the same color pallet in their design.
Which colors turned out to be used the most? Red and Blue. But the analysis doesn't stop there. Which shade of blue is used the most? Wired has the answer.
Check out this article on the psychology behind a brand's color choices.
Posted by Kristen Schoeck on Saturday, October 16, 2010,
In :
Art
Vincent Van Gogh painted several self portraits during his career. Each one is unique. This video captures the metamorphosis of the many faces of Van Gogh.
Posted by Kristen Schoeck on Tuesday, October 12, 2010,
When the muppets do a parody of your ad campaign, it's got to be good.
Remember the Old Spice Campaign? Well, Grover's spicing it up in this Sesame Street parody. It's an example of how parodies may be the best sign that your brand has caught on with your audience.
Posted by Kristen Schoeck on Monday, October 11, 2010,
In :
Art
Have you ever wanted to turn your cash into art? Literally?
Well, take a look at the Mint.com slideshow of Money Graffiti. Artists drew new icons on their cash, from Lady Gaga to Spiderman. I must say, it makes for "note"-worthy art.
Posted by Kristen Schoeck on Thursday, October 7, 2010,
In :
Photography
Depending on your artistic vision, photo blurring can be a blessing or a curse. You may actually want your photos to be "artistically blurred". In the recent ad campaigns for W Magazine, Alexander McQueen and Giorgio Armani, the photos were intentionally blurred to create a soft illusion. It is a great way for photographers to break away from the clutter of crisp and sharpened photography that we've been used to seeing.
Photo: Giorgio Armani Photo: Alexander McQueen Photo: W magazine
Posted by Kristen Schoeck on Thursday, October 7, 2010,
In :
Photography
When it comes to photography, low light can cause blurring. This is because the shutter is opened for a longer period of time to let more light in, and meanwhile your camera or your subject could move.
In times like these, you might think you need a tripod. But what if you don't have one? Instead, you could try the "Joe McNally" grip. Joe McNally is a photographer for National Geographic and Sports Illustrated and came up with a helpful way to hold your camera to mimic the effectiveness of a ... Continue reading ...
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