Tired of the same old car ads? You know, the ones with the loud music, flashy photography, and claims of having the coolest cars?

Well, check out Subaru's campaign "Designing Mediocrity" which basically takes a reverse thinking approach to their marketing strategy. The ads poke fun at all the stereotypes of typical car ads. Check out the campaign here:

Designing Mediocrity





Mediocrity Spokesman

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It's high tech. It's revolutionary. It's multi-sensory.

It's called architectural projection mapping and it has been popping up at major events all over the globe. Here is a look at four events that used architectural mapping as part of their display this year:



St Petersburg kicked off their Yota Space festival with a show by production company Drive.



Ralph Lauren transformed their London boutique into an architectural wonder to dazzle the crowd.



The YouTube Play event at the Guggenheim. Whi...
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A must watch infographic video about the state of the internet:


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Ned Kahn's artwork is powered by nature- whether it be wind, water, or light.

In his most recent 2010 public art project displayed at the Marina Bay Sands Resort in Singapore, he created the Wind Arbor. The entire western facade of the building is covered with 260,000 aluminum metal "flappers", which reflect light creating a shimmering piece of art when activated by wind.
 

Vertical Canal by Ned Kahn from Benjy Young on Vimeo.

For another architectural design, check out the projection art in...
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Flowtown - Social Media Marketing Application
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For all you multitaskers out there- check out Contail. It's a device you can add to your bike so that you can paint and ride at the same time. It sure gives a new meaning to "street art". Check out how you can use it to make your own public art project:

Check out the full article on GOOD.



What do you think about the bike paintbrush?
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