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Browsing Archive: September, 2009

Art Revolution!

Posted by Kristen on Tuesday, September 29, 2009, In : Art

Koons and Veilhan's art installation display at the Palace of Versailles in 2009.

Veilhan's purple carriage is displayed in the exterior of the Palace.

Watch as Koons himself explains his genius.

Although the thought of contemporary work in Versailles may be enough to start a revolution for some, seeing these works in a typical MOMA-like setting might not be as powerful. The clash between the modern and the historic makes for an interesting display.

Logo Symbolism

Posted by Kristen on Sunday, September 20, 2009, In : Design

How can you tell if a company is global, friendly, or fast? One way is to take a look at their logo! Hidden symbolism is common in logos to hint the motive of the company without giving it away directly. The symbolism is done in a subliminal way, hidden in the negative space of the letters, or a slight emphasis on a character, or an underline or mark above the word.

Below are the top 10 examples of logos that used symbolism to become strongly associated with their company's identity:

1. Amazon...

How do you make a brand identifiable? The answer may be in the color.

Posted by Kristen on Wednesday, September 16, 2009, In : Design

Watch as some of our most recognizable brands have used important color techniques in their logos and packaging to get their message across to their audience.

Complementary Colors

When you need to stand out. Complementary Colors are on the opposite end of the color wheel from one another, making its opposite hue stand out.
ie: Tide: Orange and Blue give a vibrancy to match product features of cleanliness.

Red and Yellow
When you want to make someone hungry.
Ie: McDonald's: The common colo...

Which Typeface Are You?

Posted by Kristen on Friday, September 4, 2009, In : Typography

If you were a typeface, which one would you be? I recently viewed a documentary on PBS called "Helvetica", which explores the art of typography by interviewing the typographists behind some of our most commonly used fonts. It also discusses why the font, Helvetica, has become so commonplace. Entire museum exhibits in MOMA have been dedicated to it. Which made me think about how we can compare the voices of each typeface to some of our recognizable icons. Below are a few examples:

Times ...

Capturing the City

Posted by Kristen on Wednesday, September 2, 2009, In : Photography

One of my main themes throughout my artwork and photography is cities. And what better city to photograph than one of America's most iconic, New York City.

I recently viewed an exhibit of 12 photos chronicling Manhattan. Each photo not only shows off New York City's optimism, hardworking spirit, and power but also it's depth. Some of the pieces show the city in black and white with immigrants arriving and making the city their own. Others show a modern New York, highlighting the commercializat...